Scandinavian Edition: Re-converted 4% of return orders through Klaviyo win-back flows
Scandinavian Edition used Float's Klaviyo integration to build win-back flows for non-exchanged return orders.
About Scandinavian Edition
Scandinavian Edition was founded in 2010 to create an alternative to the traditional wool coat. First, 100 jackets were made for friends and family to see if they could pull it off. From those humble beginnings, they have grown into a global jacket brand, shipping jackets all over the globe - from Taiwan to New York.
Challenges
After partnering with Float, Scandinavian Edition got insight into their exchange rate (number of returns being followed by a re-order for a different size or colour). Based on relevant benchmarks and guidance from Float, the team saw potential to boost their exchanges.
Results
“Thinking about our bottom line and marketing spend, it is clear that new shoppers that end up returning their purchases, are bad for business.
It made total sense to work with Float on targeting win back of these customers and we're really happy with results so far. We will continue to work on the structures and automation of our flows."
Jørgen Dahlen
Head of E-commerce